Privacy & GDPR

GDPR is the acronym for General Data Protection Regulation, the new European legislation with a strong focus on privacy and security, which came into effect on 25 May 2018 in all European member states and applies to all European companies and associations, regardless of their size.

Privacy & GPDR

1. General

Anorel NV., with its registered office at Lintsesteenweg 632, 2540 Hove (Belgium) and registered with the KBO under number 0472.483.535 (hereafter "Anorel"), thinks the protection of personal privacy is extremely important. Anorel wants to inform, respect and give its customers as much information as possible about what happens to their data.

Anorel wants to manage and use its customer data safely, respectfully and as a good family man in order to provide better service to its customers and to provide the best possible experience. Below is information about which data Anorel collects, why, how long and how you can control it.

Anorel invites its customers to take the time to read this Privacy Policy carefully.

2. Application

This Privacy Policy applies to all our customers (current, former and future). The European General Data Protection Regulation 2016/679 of 27 April 2016 ("General Data Protection Regulation"), the law of 8 December 1992 ("Privacy Act"), the law of 13 June 2005 ("Electronic Communications Act") and the accompanying implementing decisions, as well as any future changes to this, regulate the protection of your personal data.

Anorel strives to comply with its duties and to respect the rights of the customer whenever Anorel processes your personal data. For more information about this, Anorel would like to refer you to the website of the Commission for the protection of privacy [].

3. Processing of personal data and responsibilities

"Personal data" means: all information about an identified or identifiable natural person ("the data subject"), with the proviso that an individual who can be identified directly or indirectly is identified as identifiable, in particular on the basis of an identification such as a name, an identification number, location data, an online identification or one or more elements that characterize the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

The personal data Anorel collects and processes is limited to the data that arise from a normal customer/supplier relationship. Our customers are individuals and companies. The information is limited to a telephone number, an address and possibly an e-mail address provided by the customer himself in order to provide our services.

Anorel acts as responsible for the processing of personal data of its customers for the purposes described in this Privacy Policy.

This does not alter the fact that the customer has a number of obligations in connection with the processing of personal data that allows the customer to use Anorel's products and services. In this capacity, the customer must always obtain, where necessary, the legally required authorizations from the end-users for the processing of their personal data by Anorel insofar as necessary within the framework of Anorel's products and services.

4. Purposes

Anorel processes personal data for various purposes, whereby only the data that are necessary to realize the intended purpose is processed.

We use personal data:

When we have received permission;
In the context of the preparation or execution of an assignment;
To comply with the legal or regulatory provisions to which we are subject;

If Anorel has a justified interest in this, such as, for example, conducting direct marketing, fraud prevention, managing internal administration or monitoring appropriate network and information security, in which case we always strive to a balance between that interest and respecting the privacy of the person concerned.

Provided permission is obtained, Anorel collects personal data for the following specific purposes:

To process the application for our products and services.

If you visit our website to request information about our products, then Anorel needs your address details. All information that Anorel receives about you during this pre-contractual phase will only be used by Anorel to provide you with the requested information, in the way that you want. Even if you decide to become a customer at Anorel, Anorel will ask you for a number of personal details such as name, address, telephone number, e-mail address, customer number.

To offer the best service and to inform about possibilities for use.

Anorel may use personal data for setting up, maintaining and supporting products and for administrative purposes.

To inquire about (new) products and services from Anorel.

Anorel may use personal data to (in writing, by telephone or electronic) to offer new products, services or special promotions that Anorel believes may be of interest to you. You can opt out of this type of message, see below.

To comply with legal obligations.

In many cases Anorel is legally obliged to keep certain personal data and / or communicate them to government agencies, for example in the light of general tax and accounting obligations. In the context of a police or judicial investigation, Anorel may be required to communicate certain data to the necessary authorities in a confidential manner.

To keep track of studies, tests and statistics for, for example, trend analysis.

Anorel can use anonymous, aggregated data to, for example, report internally and externally on the use of its products. The data used for this can not be returned to a specific individual. The information that Anorel derives from these analyzes is used to evaluate the current product portfolio and Anorel's processes and to adapt them to new developments.

5. Security

Anorel strives at all times to protect personal data and privacy, both in the physical store and on Anorel's network. Anorel ensures appropriate organizational and technical measures to secure personal data. Anorel's employees are trained to deal with confidential data correctly. In the case of privacy-sensitive projects, an estimate is also made with regard to security and the protection of personal data. For the security of data, Anorel employs a specific person who supervises compliance with legislation and ethical aspirations.

In addition, Anorel uses a variety of technical measures to protect personal data, such as: password protection, hard disk encryption software, firewalls, antivirus, intrusion and anomaly detection and access controls for employees.

If a data breach should occur with unfavorable consequences for personal data, the customer is personally informed in the circumstances provided for by law. The existence and content of the personal communication that goes through the Anorel network (for example: e-mail traffic, etc.) is protected by the provisions on telecommunications secrecy. This means that Anorel and its employees are not allowed to take cognizance of the existence or the content of such communication beyond the exceptions enumerated by the law.

Anorel's website sometimes mentions links to third party sites whose terms of use do not fall within the scope of this Privacy Policy. Carefully read their policy on the protection of personal data.

6. Providing data to third parties

Anorel does not sell personal data to third parties nor are they passed on to third parties unless:

This is necessary for our service.

For some aspects of our products we cooperate with third parties or we engage subcontractors. These third parties are always carefully selected and there is always an agreement between Anorel and this third party in accordance with the applicable legislation. For example, Anorel makes use of service providers for the transport of goods.

For more information about our subcontractors, you can always contact us via the contact details under point 10.

If you purchase from Anorel a product from a manufacturer or supplier based outside the European Union, it is possible that additional measures are necessary to ensure the security of personal data, such as a certification under the EU-US Privacy Shield and / or a processor agreement with model clauses drawn up by the European Commission. When a person refuses to have their details transmitted, it is possible that some products can no longer be offered by Anorel.

There is a legal obligation.

Anorel refers to point 4 of this Privacy Policy.

There is a legitimate interest for Anorel or the third party involved.

This only happens if the interests or fundamental rights and freedoms of the person concerned do not weigh more heavily.

Anorel has received permission from the person concerned.

If Anorel would otherwise provide personal information to third parties, this will be done with explicit communication, in which the third party is informed, the purposes of the transfer and processing. Legally required, Anorel obtains explicit and unambiguous consent from the person concerned. The person concerned also always has a possibility of resistance (see below).

With regard to the international transfer of personal data, Anorel protects all personal data in accordance with the level of protection required by European regulations. In some cases, Anorel uses anonymous, aggregated data for commercial purposes or for external reporting. This one data can never be brought back to a specific individual.

7. Rights of the person concerned

You may exercise a number of rights regarding the processing of your personal data with regard to Anorel, insofar as you have those rights under the applicable legislation. You can exercise these rights by using the contact details mentioned under point 10 of this Privacy Policy. Anorel will respond to such requests and may or may not respond to such requests in accordance with applicable law and in principle within a period of one (1) month, also in accordance with applicable law. In order to exercise your rights and to prevent any unauthorized disclosure of your personal data, you must provide us with proof of your identity. We therefore ask you to preferably add a copy of the front of your identity card to your application. The request can be sent to the data mentioned under point 10 of this Privacy Policy. If you consider this necessary, you can also address or file a complaint with the Data Protection Authority (Belgian Privacy Commission) (

Right of objection

You have the right to object at all times to the processing of your personal data based on the legitimate interest of Anorel due to your specific situation. If you object, Anorel will stop processing such personal data unless Anorel invokes compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or that relate to the institution, exercise or substantiation of a legal claim.

Right of inspection and transparency

You have the right to (free) access to the data that concerns you and to obtain a copy of this personal data. You can also ask us:

• Whether we process personal data of you;
• For what purposes we process it;
• Which categories of personal data we process;
• With which categories of third parties we share your personal data;
• What the origin of the processed data is;
• What rights do you have.

Right to rectification and data removal

As a data subject you have the right to have incomplete, incorrect, inappropriate or outdated personal data corrected or supplemented. For this we can be contacted from a registered address. In order to keep your data up-to-date, we request that you notify us of any change, such as in case of a move.

You also have the right, without unreasonable delay, to obtain the removal of your personal data if and in so far as:

1. the personal data are no longer required for the purposes;
2. there is no longer a legal basis available;
3. you object to the processing, and there are no prevailing compelling justified grounds for the processing by Anorel;
4. the personal data have been processed unlawfully; or
5. the personal data must be deleted in order to comply with a legal obligation resting on Anorel.

Anorel will send you a confirmation message after execution of a removal request. In case of partial removal, Anorel will also explain why the request could not be fully met.

It is possible that, depending on the nature of the request, some services can no longer be offered by Anorel. Anorel can not always delete all requested data, for example to comply with legal obligations (for example, to meet accounting and tax obligations, Anorel is obliged to keep records for up to 7 years).

Right to restriction of processing

You too have the right to obtain from Anorel the restriction of the processing of your personal data if and insofar as one of the following applies:

1. you dispute the accuracy of the personal data, in which case the processing is limited during a period that enables Anorel to verify its correctness;
2. the processing is unlawful and you oppose the erasure of the personal data and, instead, request that the use be restricted;
3. Anorel no longer needs the personal data for the processing purposes, but you need it for the establishment, exercise or substantiation of a legal claim;
4. You objected to the processing, pending the answer to the question whether the justified grounds of Anorel outweigh those of the person concerned.

In case of limitation of the processing, the data may still be stored by Anorel.

8. Storage periods

Anorel stores and processes your personal data as long as necessary to achieve the objectives described in point 4.

The storage period can therefore vary per purpose for example, to comply with legal obligations (to meet our accounting and tax obligations, Anorel is, for example, obliged to keep records for up to 7 years) or the legal need to retain certain data as evidence in disputes, until up to 10 years after your last purchase.

9. Cookies & the website

Apart from the information that you voluntarily share with Anorel when using our website, Anorel also uses cookies and other technological means to collect data.


All information, whether in the form of text, files or images or any other form, is made available by Anorel for information purposes only.

Any interested person may take note of this information, but Anorel reserves the right to change the rules and conditions concerning access to the use of the website, or the entire website, at the time it deems appropriate, without any prior warning. or to subject parts of them to a limitation.

The access to such private parts of the website can be made dependent on the provision of information by the visitor / user of the website. The visitor / user who provides this information explicitly agrees that this information becomes the property of Anorel and that by the mere communication of information to Anorel, the latter is explicitly authorized to use information in accordance with the Privacy Policy.


On our website use is made of cookies or similar technologies where information on the device is stored and / or read (for ease of reading all such techniques are called 'cookie' here).

10. Contact details

A question or request in connection with personal data or this Privacy Policy can at any time be addressed to:

Anorel NV
Attn: Data Protection Officer
Lintsesteenweg 632, 2540 Hove, Belgium
Tel: +32 3 488 02 33

11. Changes

Anorel reserves the right to adjust this Privacy Policy. Changes will always be published on this website prior to its entry into force. It is advisable to consult this Policy regularly so that you are aware of these changes.

Why choose for Anorel?

  Best price/quality

  Open communication

  All NPK and PG mixes possible

  Tailor made

  REACH registered