About us

Our mission

At Anorel, our commitment to an optimized price-quality balance drives us to maintain close cooperation with our raw material suppliers. We will constantly try to improve our efficiency by  implementing our own procedures, conducting comprehensive quality checks and seeking solutions to various problems. Anorel continuously focuses on the optimalisation of products and concepts through active in-house research and development. This approach ensures that we deliver products of the highest possible standard, at an efficient service.

Our vision

Anorel wants to take responsibility in terms of sustainability as a fertiliser supplier. Therefore, since 2020, Anorel has been conducting research into the production of sustainable fertilisers in order to be able to offer its customers environmentally responsible products. We are committed to pioneering new methods and products that minimize environmental impact while maximizing crop productivity.

International activities

Since 2000, Anorel is active in the Southern hemisphere with its South-African based subsidiary Anorel (Pty) Ltd. In 2019 a permanent office and warehouse have been established nearby Cape Town. Currently with a local team of 7 staff members, Anorel (Pty) Ltd. imports through all 3 international ports of South Africa and covering its presence in the country with multiple strategically located warehouses. In July 2023, Anorel (Pty) Ltd. formed a joint venture with Manuchar, a Belgian company, specialized in maritime logistics and the global distribution of chemicals. Focusing on emerging markets, this collaboration combined Manuchar's extensive network and resources with Anorel's fertiliser expertise, enabling us to better serve the needs of the agricultural sector in the Southern African region.

With Anorel’s global presence across five continents, we provide our products worldwide through a network of regional independent distributors. Anorel’s straight fertilisers are not only sold on the direct market, but they are also used by other fertiliser producers as essential raw materials in their own production process. If you are interested in our products, do not hesitate to contact us as we are always open to new collaborations!